Bust Portraits : Emily Campbell
To celebrate the launch of the Winnie Robe, we spoke to If Only If Creative Director and Owner, Emily Campbell for this month’s Bust Portraits.
If Only If is a brand we’ve long admired - with an emphasis on inclusivity, small batches and natural materials, they create timeless, romantic designs for women of all ages and stages.
We sat down with Emily to find out what brings her joy and makes her tick, read on for a glimpse into Emily’s wonderful world.
Tea, coffee or matcha?
Coffee – 2 a day, skinny cappuccino, yes to chocolate on top!
How do you wind down in the evening?
Once my 3 children are in bed, I have a non-negotiable piping hot bath (I love to add Grove bath oil or Olverum). I have no screens and it’s my time to just reflect on the day and line up some thoughts. Then, of course, there is nothing better than clean sheets and a fresh nightie!
We love that both of our brands are rooted in celebrating and championing women of all ages and stages - what’s brought you the most unexpected joy on this journey?
It will always be the thoughtful emails we receive from customers about our products. Women going through pregnancy, menopause or chemotherapy expressing how their nightie made them feel more themselves and the joy they bring them – it is a true privilege.
After a long winter, what are you most looking forward to this spring?
Wildflowers on roadside walks, freshly cut grass, bare legs and the sound of lawnmowers.
It’s so special that you are building upon your mother’s legacy at If Only If, what lessons from your mother shape how you lead your team and business today?
That kindness isn't a weakness and to lead with empathy drives loyalty and respect.
Which If Only If piece would you style with the Winnie Robe?
I adore the chocolate colour we landed on – it feels classic yet modern at the same time. Crucially it seems to pair so perfectly with the nighties too! I would keep it classic with one of our bestselling white designs like our Clover. So chic.
It’s been so incredible to see your Nighties take over the world, what feels most important to protect as the business continues to evolve?
Being agile is so important. Being prepared to move with the times and learn from mistakes. However, I will not waver on the values that my Mum put in place all those years ago; namely thoughtful production sizes (why I don’t wholesale) and the finest natural materials.
The Bare Necessities
Favourite book?
Peggy Guggenheim's Autobiography - what a woman!
Favourite podcast?
Favourite artist?
It was an honour to capture and celebrate a moment in time with you - we’d love to know a little more about where your Bust sits in your home and what it means to you!
My Bust is one of my most precious items in my home. It sits the office I share with my husband – overseeing my work like a good omen.
The Hustle & Bustle
Favourite date spot?
Favourite restaurant?
Favourite city?
New York City, I love it desperately
There’s nothing better than a few local recommendations, for anyone visiting the new If Only If Store on Elizabeth Street do you have a few hidden gems they should also get to?
Aime Wine in Eccelstone Yard – a hidden little courtyard that is always buzzing.
MG&Co - I’m mid-renovation so am popping in here all the time to weigh up the best back plate and bedroom door hook. Matilda does it all so effortlessly.
Howe of Bourne Street for the most perfect fabrics and wallpapers.
With Nothing Underneath who are fast becoming my whole weekend aesthetic.
